Monday, March 2, 2009

One future bizz model, courtesy of Michael Hirschorn

(Read the full article here, which deals with the possibility of The New York Times killing off its print edition.)

"What would a post-print Times look like? Forced to make a Web-based strategy profitable, a reconstructed Web site could start mixing original reportage with Times-endorsed reporting from other outlets with straight-up aggregation. This would allow The Times to continue to impose its live-from-the-Upper-West-Side brand on the world without having to literally cover every inch of it. In an optimistic scenario, the remaining reporters—now reporters-cum-bloggers, in many cases—could use their considerable savvy to mix their own reporting with that of others, giving us a more integrative, real-time view of the world unencumbered by the inefficiencies of the traditional journalistic form. Times readers might actually end up getting more exposure than they currently do to reporting resources scattered around the globe, and to areas and issues that are difficult to cover in a general-interest publication...

In this scenario, nytimes.com would begin to resemble a bigger, better, and less partisan version of the Huffington Post, which, until someone smarter or more deep-pocketed comes along, is the prototype for the future of journalism: a healthy dose of aggregation, a wide range of contributors, and a growing offering of original reporting. This combination has allowed the HuffPo to digest the news that matters most to its readers at minimal cost, while it focuses resources in the highest-impact areas. What the HuffPo does not have, at least not yet, is a roster of contributors who can set agendas, conduct in-depth investigations, or break high-level news. But the post-print Times still would."

For the sake of argument, let's say Michael's right. Could this kind of a model work at regional papers? Maybe so. It's getting easier to imagine many things that only months ago sounded like wild implausibilities. To the extent regional papes dominate their markets for news -- which, by and large, they do -- they have the same kind of leverage the Times has nationwide.

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